The Coventry businesses above you in Google are not better. They are just easier for Google to understand.
We fix what is stopping search engines reading your site, write the pages that answer what your buyers actually type, and earn the links that make those pages credible. Then we show you what it moved, in clicks and enquiries rather than vanity rankings.
Where you rank now, who is beating you and the three things worth fixing first.
We work from Electric Wharf, not a call centre
Thirty days notice, no twelve-month tie-in
One page a month, in plain English
The person who audits your site does the work
Featured In & Reviewed On
A generalist agency gives SEO to whoever is free that week
SEO gets bundled into a retainer alongside social, paid and the newsletter, and it ends up with whoever has capacity. The result is a monthly report, a few blog posts nobody asked for, and a site whose actual problems – the ones in the crawl, the architecture and the content – are never touched.
We only do search. That means the technical work gets done properly, the content is written against real queries rather than a calendar, and when something is not working we can tell you why rather than change the slide.
- Search is the only thing we sell, so it is the only thing we have to be good at
- Technical fixes shipped, not listed in a document and forgotten
- Reporting against enquiries and revenue, not impressions
Not sure whether your site is the problem?
Send us the URL. We will run a crawl and tell you, in plain English, whether the issue is technical, content, links or nothing to do with SEO at all.
A rolling monthly retainer, and nothing to sign for a year
Most agencies ask for twelve months because the first six produce very little. We would rather earn the next month every month. If the work stops paying, you give us thirty days and walk away with every account in your own name.
Rolling monthly retainer
Thirty days notice either way.
No lock-in
No twelve-month minimum, no exit fee.
You own every account
Analytics, Search Console, Business Profile, the site.
One invoice, no surprises
Third-party costs quoted before they are spent.
What the work has actually done
Rankings are not the point; clicks and enquiries are. These are the accounts we have permission to talk about, with the reporting window stated so you can see how long it took.
We had been through two agencies who sent a slide deck every month and never touched the site. These are the first people who actually changed things, and the first who could show us what the change did.
Operations Director · Midlands trade supplier · client since [month year]
Midlands trade supplier
Search Console – [date range]
Coventry law firm
GA4 + Search Console – [date range]
West Midlands manufacturer
Search Console – [date range]
Warwickshire ecommerce
GA4 – [date range]
Coventry dental practice
Business Profile – [date range]
Regional B2B services
GA4 – [date range]
Every panel above is a placeholder while client permissions are confirmed. Each will be replaced with the account’s own Search Console or GA4 export, with the reporting window stated on the card. We do not publish a figure we cannot show you the report for.
Eleven services, each with its own page
We have not merged these into one vague “SEO” offering. They are different disciplines with different deliverables, and you should be able to see exactly what you are buying.
AI SEO
Get cited in ChatGPT, Gemini and AI Overviews, not just the blue links.
AEO
Answer Engine Optimisation: own the direct answer for the questions your buyers ask.
GEO
Generative Engine Optimisation: structure your content so AI models quote it accurately.
On Page SEO
Titles, headings, internal links and content depth on the pages that earn money.
Off Page SEO
Digital PR and editorial links from sites a Coventry business can actually be featured on.
Local SEO
Map pack, Google Business Profile and the local landing pages behind them.
Technical SEO
Crawling, indexing, Core Web Vitals and the JavaScript that hides your content.
International SEO
hreflang, market targeting and one site that works in several countries.
SEO Content Writing
Briefs and copy written by people who understand the subject and the search intent.
Ecommerce SEO
Category architecture, faceted navigation and product pages that rank and convert.
Website Audits
A prioritised list of what is holding the site back, with the fixes costed.
Everything under one roof
Search has three moving parts and they only work together. Split them across three suppliers and you get three people explaining why the other two are the problem.
The technical foundation
Crawling, indexing, site speed, structured data and the rendering problems that hide your content from search engines. If Google cannot read it, nothing else you do matters.
The content that answers
Pages written against real queries by people who understand the subject. Service pages that sell, location pages that are genuinely local, and supporting content that earns the links.
The authority behind it
Digital PR and editorial coverage from publications a West Midlands business can genuinely appear in. No link farms, no private blog networks, nothing that needs disavowing in two years.
Search work you can point at
Most of the frustration with SEO comes from not being able to see it. Money leaves the account every month and something invisible is supposed to be happening. We built this practice around removing that.
You see the backlog. You see what shipped this month and what is queued for next. Every recommendation carries the reason it was made and the number we expect it to move. When something does not work, it says so in the report and we change course.
Six reasons clients stay
None of these are about being cheaper. They are about knowing what you are paying for and being able to leave if it stops being worth it.
You get a consultant, not an account manager
The person who audits your site is the person who does the work and the person who answers your email. No handover to a junior after the pitch.
Rolling monthly, thirty days notice
No twelve-month contract. If the work stops being worth it, you leave. That keeps the pressure where it belongs - on us.
You keep every account
Analytics, Search Console, Business Profile and the site itself stay in your name. If we part company you lose nothing.
A visible plan, not a retainer of mystery
You see the backlog, what is in progress this month and what was shipped last month. Nothing happens that you cannot point at.
We say no to work that will not pay
If your margin, your market or your site cannot support the spend, we will tell you at the audit stage rather than take the fee.
We know this patch
Coventry, Warwickshire and the wider West Midlands. We know which local directories matter here and which are a waste of an afternoon.
How an engagement works
Four steps from first call to monthly delivery. You can stop after step two with a paid audit and no obligation to continue.
A conversation, not a pitch
Thirty minutes on the phone. What you sell, who buys it, what has been tried. We will tell you there and then whether SEO is the right spend.
You receive: A straight answer about fit
Audit and forecast
We pull the site apart – crawl, index coverage, content, links, competitors – and put a number on what the opportunity is worth.
You receive: A prioritised audit and a traffic forecast
The first ninety days
Technical blockers first, then the pages closest to money. Fastest route to a measurable change, not the longest list.
You receive: A ninety-day plan with owners and dates
Monthly, with the receipts
Work ships every month against the backlog. One page of reporting shows what moved, what did not, and what is next.
You receive: Monthly reporting and a standing call
The full process, step by step
This is the order the work happens in and the reason for the order. Technical blockers first, because content and links cannot compensate for a site Google struggles to crawl.
Discovery
Commercial goals, margins, the sales process and what a lead is actually worth. Everything after this is scored against it.
Technical audit
Full crawl, log file review where we can get them, index coverage, Core Web Vitals, rendering and schema. Findings ranked by impact against effort.
Keyword and intent mapping
Every commercial query mapped to the one page that should own it. Duplicates merged, gaps written down, cannibalisation resolved.
On-page and content
Titles, headings, internal links and content depth on the money pages first, then the supporting pages that feed them.
Authority
Digital PR and editorial links from places a West Midlands business can genuinely be featured. No link farms, no private networks.
Measure and iterate
Rankings, clicks, enquiries and revenue. What worked gets more budget, what did not gets dropped. Reviewed every month.
Coventry, and the places people actually search from
Each area has its own page, because the competition in Earlsdon is not the competition in Foleshill and the search volume is not the same either.
Things people ask before they call
How long before we see anything from SEO?
On a site with technical problems, the first movement usually shows in six to ten weeks, because fixing crawling and indexing releases pages that were already good enough to rank. Competitive commercial terms take longer – six to nine months is honest for most Coventry markets. Anyone promising page one in thirty days is either talking about a term nobody searches or is about to do something you will have to undo.
What does it cost?
Most Coventry and Warwickshire retainers sit between GBP 750 and GBP 2,500 a month, driven by how competitive the market is and how much needs fixing rather than by a package tier. A one-off audit is a fixed fee and stands alone – plenty of clients take the audit, have their own developer implement it, and come back later.
Do we have to sign a twelve-month contract?
No. It is a rolling monthly retainer with thirty days notice on either side. We would rather earn the next month than hold you to a year.
Who actually does the work?
The consultant who runs your audit. There is no handover to a junior after the pitch, and the person who answers your email is the person who made the change you are asking about.
Do you only work with Coventry businesses?
Most of our clients are in Coventry, Warwickshire and the wider West Midlands, which is why the location pages exist. We do work with businesses elsewhere in the UK, and international SEO is one of the eleven services, but local knowledge is genuinely worth something for anything that depends on the map pack.
What happens to our accounts if we leave?
Nothing. Analytics, Search Console, the Business Profile and the site are all in your name from day one. We are granted access; we never own it. On the last day we remove ourselves and you lose no history.
Find out what is actually holding the site back
Send the URL and we will run a crawl, check how you look in search against the businesses beating you, and come back with the three things worth doing first. No charge and no obligation to use us for any of it.
- A named consultant reads it, not a bot
- One working day for a reply
- We will say if SEO is the wrong spend